Story thread · 3 reports / 2 sources

Why are Japan-based groups turning their attention to Korea?

koreaherald.com · 6dShare

&Team's story began in Japan, not Korea. Launched there in 2022 as Hybe’s first localized global act, the group was built with a distinctly Japanese base. Now, as it sets its sights on a broader global audience, the K-pop market it once viewed from the outside is becoming an increasingly important part of its ambitions. The nine-member group returned to the Korean market Tuesday with a new EP nearly a year after its official Korean debut. “Looking back, I think our first Korean promotions were a

First report: K-beauty emerges as new gateway to Korean culture in Japan — koreatimes.co.kr, 7d