Story thread · 2 reports / 2 sources

Formula 1 has won the battle for attention. Now it needs to win the battle for loyalty.

sportspro.com · 5dShare

F1 has mastered the art of attracting a new generation of fans — but turning that surge in attention into lasting loyalty will be the defining challenge for teams, sponsors and the sport itself. The post Formula 1 has won the battle for attention. Now it needs to win the battle for loyalty. appeared first on SportsPro .

First report: Sport needs attention to survive, but can it survive the attention economy? — timesofindia.indiatimes.com, 7d