Story thread · 2 reports / 2 sources

Americans redefine tastes with spice, not heat

seattletimes.com · 7dShare

Spicy options now appear on 95.3% of U.S. restaurant menus, up from 91.6% a decade ago. The growth is not in how hot those dishes are. It is in flavors built on complex, layered profiles that reward the palate rather than punish it. The change shows up across the industry, from Gen Z survey data […]

First report: Americans redefine tastes with spice, not heat — mdjonline.com, 7d