Story thread · 4 reports / 3 sources

Tennis Coaches Have Become a Hot New Ad Spot At the US Open

sports.yahoo.com · 6d

How the coverage leans

Across 3 sources · syndicated copies counted once

Tennis coaches are often shown on the broadcast from the player’s box.

First report: At the U.S. Open, the players are the stars. Their coaches are the ad boards. theathletic.com, 9d

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