Story thread · 2 reports / 2 sources

The enterprise marketer's guide to local media at scale

kq2.com · 10dShare

For enterprise brands with large physical footprints, localization creates an uncomfortable trade-off. Centralize too much and media loses the local context that makes it engaging and effective. Push too much control into individual markets and the result is duplication, inconsistent measurement, and an operating model that becomes increasingly difficult to manage as the business The post The enterprise marketer's guide to local media at scale appeared first on KQ2 | St. Joseph, Missouri News, Weather & Sports .

First report: The enterprise marketer's guide to local media at scale — localnews8.com, 10d