Story thread · 3 reports / 2 sources
“You’re out”- Andy Roddick Calls for Total Revamp of US Open Marketing Amid Influencer Row
sports.yahoo.com · 10d
How the coverage leans
Across 2 sources · syndicated copies counted once
It almost feels like the influencer strategy worked too well. The creator program was supposed to get younger audiences talking about tennis, and it succeeded.
First report: ESPN Ups Its Tennis Coverage Behind Andy Roddick And RedZone — sports.yahoo.com, 10d
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