Story thread · 3 reports / 2 sources

“You’re out”- Andy Roddick Calls for Total Revamp of US Open Marketing Amid Influencer Row

sports.yahoo.com · 10d

How the coverage leans

Across 2 sources · syndicated copies counted once

It almost feels like the influencer strategy worked too well. The creator program was supposed to get younger audiences talking about tennis, and it succeeded.

First report: ESPN Ups Its Tennis Coverage Behind Andy Roddick And RedZone sports.yahoo.com, 10d

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