Story thread · 2 reports / 1 sources
From HUL to local jewellery brands: Bigg Boss creates a two-tier advertising ecosystem
businesstoday.in · 10d
JioStar’s Bigg Boss franchise is drawing both major national advertisers and regional brands, with 95+ sponsors across six language editions for the 2026 festive season. The sponsor mix spans FMCG, automobiles, jewellery, real estate, retail and lifestyle, highlighting Bigg Boss’ dual appeal as a national platform and a market-specific advertising vehicle.
First report: Bigg Boss goes big on brands: 95+ sponsors across six languages — businesstoday.in, 10d
The conversation · 0
Sign in to join the conversation.
No comments yet — start the thread.