Story thread · 2 reports / 2 sources

TV viewership: Nigeria begins audience measurement

vanguardngr.com · 11dShare

By Prince Osuagwu, Hi-Tech Editor The days of guessing who is actually watching television in Nigeria may be coming to an end as the country begins the rollout of a new Audience Measurement System, AMS, designed to put hard data behind television ratings, advertising decisions and content development. The Phase 1 rollout, which commenced in […] The post TV viewership: Nigeria begins audience measurement appeared first on Vanguard News .

First report: FG begins rollout of audience measurement system in Lagos — nannews.ng, 11d