Story thread · 4 reports / 4 sources
PepsiCo hands global media to Publicis amid transformation at CPG giant
marketingdive.com · 11d
How the coverage leans
Across 4 sources · syndicated copies counted once
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.
First report: Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch — adweek.com, 12d
The coverage
- Omnicom extends slide after PepsiCo moves global media account to Publicis
seekingalpha.com · 12d
The conversation · 0
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