Story thread · 5 reports / 5 sources

Nobody can predict Amazon’s ad reserve prices, including Amazon. That is the defence.

thenextweb.com · 10dShare

The Federal Trade Commission and 22 states sued Amazon in Seattle on 31 August, alleging it inflated auction prices for Sponsored Products, Sponsored Brands and Sponsored Display, and generated more than $20bn in additional advertising costs since 2019. As CNBC reported, regulators say 1.2 million advertisers were affected, including more than 500,000 small and medium businesses. […] This story continues at The Next Web

First report: Amazon's fight with the FTC contains an uncomfortable lesson for advertisers — businessinsider.com, 12d