Story thread · 3 reports / 3 sources

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

digiday.com · 12dShare

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]

First report: Retail Media Can Build Brands—Including Ways Other Media Can’t — adweek.com, 13d