Story thread · 2 reports / 2 sources

The UPS Store enlists first brand character to support franchisees

marketingdive.com · 13d

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.

First report: The UPS Store enlists first brand character to support franchisees finance.yahoo.com, 13d

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