Story thread · 3 reports / 3 sources
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
marketingdive.com · 13d
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
First report: Hershey’s Bets on Katseye to Become the New ‘It’ Candy Bar for Gen Z — adweek.com, 14d
The coverage
- Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars
variety.com · 13d
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