Story thread · 3 reports / 2 sources

Mukesh Ambani's ₹10 power play: From Campa Cola to ice cream, why Reliance is betting big on India’s middle class

businesstoday.in · 12dShare

The ₹10 price is significant because Reliance is not entering the category at the premium end.

First report: Reliance scoops into ice cream market — economictimes.indiatimes.com, 13d