Story thread · 3 reports / 2 sources

Why is Apple so quiet about what it offers the enterprise?

computerworld.com · 11dShare

I’ve been writing about Apple and how it benefits the enterprise for so long it’s easy to forget that the company doesn’t make enough noise about its accomplishments . Sure, it has pursued and won the argument about Total Cost of Ownership, proving that while initial costs might be higher, dollar for dollar Macs are a far more cost-efficient platform, particularly when it comes to product reliability and tech support. Apple already offers so much Apple has also introduced extensive tools and APIs to help manage enterprise Macs, spawning a wide ecosystem of providers — most visibly, Jamf. Certain Apple products are already becoming deeply ingrained in some key professions; just think about Vision Pro and what it offers in medical care or prototype design, or the tens of thousands of Macs being carried around by AI developers across all the big name firms. Some of what Apple delivers is already of major benefit to enterprise users. MLX for example, is being actively used to support real-

First report: Apple @ Work Podcast: The human side of AI adoption in the enterprise — 9to5mac.com, 14d