Story thread · 2 reports / 2 sources
Axe vies for more mature brand positioning while nodding to Y2K roots
marketingdive.com · 12d
How the coverage leans
Across 2 sources · syndicated copies counted once
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
First report: Axe is betting Gen Z is ready for a whiff of Y2K — businessinsider.com, 14d
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