Story thread · 2 reports / 2 sources

Walnut Launches Enterprise AI Agent Platform to Personalize the B2B Buyer Experience

thenextweb.com · 12dShare

For B2B software companies, product-led buying has created a new challenge: buyers increasingly expect to explore products on their own terms, while go-to-market teams still have limited time to tailor those experiences. Walnut is now betting that AI can make that personalization scalable. Walnut, a platform used by go-to-market teams at hundreds of B2B software […] This story continues at The Next Web

First report: GoingClear Expands B2B Web Strategy for the Rise of AI-Powered Buyer Research — markets.businessinsider.com, 14d