Story thread · 2 reports / 2 sources

Who is behind Monarch Collective? The 10,000-fan bet that changed women’s soccer investment

sports.yahoo.com · 15d

How the coverage leans

Across 2 sources · syndicated copies counted once

Seven years ago, venture capitalist and Angel City FC co-founder Kara Nortman was trying to convince investors that 10,000 fans would regularly show up to watch professional women’s soccer in Los Angeles. The premise of Angel City’s original business plan was built around having enough people pass through the stadium gates to support the other elements of a sports business — from sponsorship, merchandise and media to eventually larger commercial opportunities. Alongside fellow co-founders Julie

First report: Who is behind Monarch Collective? The 10,000-fan bet that changed women's soccer investment theathletic.com, 15d

The conversation · 0

Sign in to join the conversation.

No comments yet — start the thread.