Story thread · 2 reports / 2 sources
Who is behind Monarch Collective? The 10,000-fan bet that changed women’s soccer investment
sports.yahoo.com · 15d
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Across 2 sources · syndicated copies counted once
Seven years ago, venture capitalist and Angel City FC co-founder Kara Nortman was trying to convince investors that 10,000 fans would regularly show up to watch professional women’s soccer in Los Angeles. The premise of Angel City’s original business plan was built around having enough people pass through the stadium gates to support the other elements of a sports business — from sponsorship, merchandise and media to eventually larger commercial opportunities. Alongside fellow co-founders Julie
First report: Who is behind Monarch Collective? The 10,000-fan bet that changed women's soccer investment — theathletic.com, 15d
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