Story thread · 3 reports / 3 sources

‘Wholewheat’ label on McVitie’s Marie biscuits misleading, rules CCPA

thehindu.com · 14dShare

The consumer protection body said the McVities Whole Wheat Marie Biscuits contained only 19.5% whole wheat flour (atta), while 52% comprised refined wheat flour (maida); Pladis said it was willing to revise the packaging by removing “Wholewheat” from the trademark displayed on the pack

First report: 'Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging — timesofindia.indiatimes.com, 15d