Story thread · 2 reports / 2 sources

Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City

digiday.com · 14dShare

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.

First report: Brands bring the US Open to fans with tennis-themed pop-ups around New York City — modernretail.co, 15d