Story thread · 3 reports / 3 sources

Some men are skipping showers to attract women. Is ‘pheromone maxxing’ just BO with better branding?

stuff.co.nz · 14d

Some men are skipping showers to attract women. Is ‘pheromone maxxing’ just BO with better branding?

How the coverage leans

Across 3 sources · syndicated copies counted once

A bizarre online trend has some young men ditching deodorant and showering less in the belief that their natural scent will make them more attractive to women. But does science back that up?

First report: Men are skipping showers before dates for a reason that may surprise women foxnews.com, 16d

The coverage

  1. Gen Z men are skipping showers, drinking urine for viral ‘pheromone-maxxing’ dating trend

    nypost.com · 15d

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