Story thread · 2 reports / 2 sources

USA Fencing’s scrappy plan to make fencing a hit before the 2028 Olympics

fastcompany.com · 2hShare

Fencing is one of the oldest sports in Olympic history. It’s also one of the least watched domestically. Phil Andrews, CEO of USA Fencing, is on a mission to change that, and with the 2028 Los Angeles Games on the horizon, he’s running out of time. In a masterclass in scrappy brand building, he shares how he’s building a sports brand with almost no budget and no marketing playbook, cold-calling CMOs, crashing Comic-Con, and convincing Snoop Dogg and Flavor Flav to pick up a sword. This is an abridged transcript of an interview from Rapid Response , hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. In the lead-up to the 2028 Olympics in LA, you’ve been advocating for sports like fencing that get less attention, even t

First report: Fencing-USA Fencing bets on LA 2028 Games to break into mainstream American sports — channelnewsasia.com, 2d