Story thread · 3 reports / 3 sources

YouTube Offers Creators Millions of Dollars to Stay Off Netflix

slashdot.org · 19h · first reportShare

Bloomberg reports that YouTube is offering major creators millions of dollars to keep some content exclusive to its platform as Netflix increasingly signs YouTube-native talent to non-exclusive deals. YouTube has also warned that creators who simultaneously publish on Netflix could lose marketing support, event opportunities, and access to revenue from certain brand campaigns. Quartz reports: Bloomberg described two categories of payment: funding directed at specific programs, and a portion of the revenue YouTube brings in through large advertiser partnerships. No agreements have been finalized, but YouTube is close to deals with several partners, citing people familiar with the negotiations who declined to be identified. Creators who sign with Netflix face consequences. YouTube has warned creators that those who simultaneously publish videos on Netflix risk being sidelined from the platform's marketing campaigns and events, and would lose access to a share of proceeds from certain maj