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The Occasion Is Rewriting the Rules of Wine
dmagazine.com · 3h · first report
The biggest obstacle facing wine has never been the wine itself. It’s everything that comes with bringing a bottle. Today’s consumers want to enjoy wine in places where glass isn’t practical, a corkscrew isn’t handy, or opening an entire bottle doesn’t make sense. As more people choose beverages based on the occasion instead of the category, convenience has become part of the wine experience. … Continued The post The Occasion Is Rewriting the Rules of Wine appeared first on D Magazine .
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