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Live Nation announces plans to build music venue in historic Wonder Bread Building

nbcsandiego.com · 10h · first reportShare

Live Nation Entertainment announced plans Monday to transform the historic Wonder Bread building in San Diego’s East Village near Petco Park into a 4,000-capacity music venue. “San Diego currently has no purpose-built venue between its small clubs and its large arenas,” a statement from Live Nation read. “This project is designed to close that specific gap, giving artists at that stage of their career a room built for them, and giving San Diego fans access to shows the city has largely missed out on.” The historic building will be “preserved and adaptively reused,” the statement read. Blueprint Studio, Live Nation’s in-house design group, and Gensler are designing the venue. It is expected to open in 2028. “This project represents an investment in San Diego’s future as a destination for live music and entertainment,” said John Schalk, vice president of the San Diego Market at Live Nation. “We’ve been missing a venue of this size, and this project will help attract a broader range of to