Story thread · 2 reports / 2 sources

Aston Martin just built a $2 million bet on survival

thestreet.com · 5h · first reportShare

Scarcity is the oldest trick in luxury, and the only one that has never stopped working. You cannot manufacture heritage. You cannot rush a reputation. What you can do is decide, in advance, that a thing will never exist again in quantity. That one decision buys more pricing power than any ...