Story thread · 2 reports / 2 sources

JCPenney parodies off-price retailers with wellness-themed campaign

marketingdive.com · 11h · first report

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

The coverage

  1. JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat

    adweek.com · 6h

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