Story thread · 2 reports / 2 sources

Jaguar’s woke rebrand just got a fresh admission

thestreet.com · 6h · first reportShare

There is an old line in marketing that the only bad publicity is no publicity. It survives mostly because it is almost impossible to disprove while the campaign is still running. Attention is easy to count. Affection is not. A launch film can collect hundreds of millions of impressions in a week ...