Story thread · 2 reports / 2 sources

A New Study Says Better Decisions Start With Breaking 1 Habit: Choosing What You Chose Before

inc.com · 3hShare

Researchers found repetition can make familiar choices feel better than equal or superior alternatives. For leaders, that is a warning about sticky workflows.

First report: Why your brain keeps making the same decisions – even when better options exist — sciencedaily.com, 1d