Story thread · 4 reports / 4 sources

How to Attract Gen Z’s New Club Kids

vogue.com · 12h · first report

It’s widely believed that Gen Z don’t party like other generations. But a new crop of influencers and social media savvy DJs are driving young crowds to party capitals like Ibiza. Should brands hit the club?

The coverage

  1. Gen Z’s ‘YOLO’ image doesn’t match its bank account: Where young Indians are actually spending their salaries

    livemint.com · 1h

  2. Young, Qualified, Unemployed: What Data Says On Gen Z's Job Prospects

    ndtv.com · 1h

  3. The gilded cage: Why Gen Z’s favorite escape is the era that looks most like now

    fortune.com · 2h

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