Story thread · 2 reports / 2 sources

Jones Road’s New Mascara Helps Protect Against Lash Breakage

thedailybeast.com · 20h · first reportShare

All products are selected independently by The Looker’s editors. If you click or purchase something from our post, we may earn a small commission. What if your mascara could make your lashes look better without making it obvious you’re wearing mascara at all? That’s precisely the idea behind Jones Road’s new Minimalist Defining Mascara , an intentionally “drama-free” formula for anyone who prefers fluttery, naturally defined lashes over the clumpy, spider-leg variety. And because it’s Jones Road (Bobbi Brown’s sophomore beauty brand), it doesn’t just make your lashes look good while you’re wearing it; it actually cares for them, too. Available in black and brown, the new mascara is infused with lash-enhancing peptides, vitamin B, and glycerin (ingredients commonly found in lash serums ) to condition and nourish with each swipe. This ingredient cocktail is designed to support keratin production, which helps keep your lashes soft yet fortified while preventing fallout. Read more at The D