Story thread · 3 reports / 3 sources
Mattel Game Studios Launches to Expand Self-Published Games Biz Across Hot Wheels, UNO and More IP (EXCLUSIVE)
variety.com · 4h · first report
How the coverage leans
Across 3 sources · syndicated copies counted once
Mattel is revamping its video game business with the launch of Mattel Game Studios, a division of the toy brand that will develop, publish and operate original interactive experiences inspired by Mattel IP. The debut of the new game developer, housed under the larger Mattel Digital Studios led by Marcus Liassides, is part of Mattel’s […]
The coverage
- Mattel Officially Announces New Hot Wheels and Uno Adaptations
collider.com · 1h
- Mattel launches new global studios business to develop games based on its IP
gamesindustry.biz · 2h
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