Story thread · 2 reports / 1 sources

Why do Chelsea still not have a front-of-shirt sponsor

talksport.com · 3h · first reportShare

For the fourth year running, Chelsea are set to start the season without a sponsor on the front of their shirts. The Blues have struggled to find a main sponsor since their deal with mobile network Three expired at the end of the 2022/23 campaign. Chelsea have gone through pre-season without a front-of-shirt sponsor Getty And while they’ve ultimately managed to secure a deal partway through each of the last four seasons, their new kits for 2026/27 look distinctly blank as things stand ahead of their upcoming curtain-raiser away to local rivals Fulham . Why do Chelsea not have a front-of-shirt-sponsor? As it so often does in football, it ultimately comes down to money. According to The Sponsor , who have published their annual Premier League Fair Market Value (FMV) Index, Chelsea’s sponsorship value is worth £33.6m – down £16.7m on last year, in no small part due to their lack of European football in 2026/27. However, The Telegraph report, the Blues believe the value remains around £50m