Story thread · 3 reports / 3 sources

‘Taking control’: Penfolds cracks down on Chinese grey market amid $1.1b loss

smh.com.au · 2h · first report

How the coverage leans

Across 3 sources · syndicated copies counted once

The wine giant is getting out of cheap wine, doubling down on Penfolds’ status as a luxury brand, and trying to figure out what to do with its US business.

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