Story thread · 2 reports / 2 sources

How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

modernretail.co · 2hShare

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

First report: Lifestyle brand Stanley 1913 adapts its marketing for the AI search era — digiday.com, 1d