Story thread · 2 reports / 2 sources

CeraVe Fights Gen Z’s Tanmaxxing Obsession With Tyler Cameron and a Sorority Makeover

adweek.com · 11h · first report

How the coverage leans

Across 2 sources · syndicated copies counted once

CeraVe sent Bachelorette alum Tyler Cameron and a dermatologist to renovate a sorority house for a sun-safe backyard.

The coverage

  1. CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF

    marketingdive.com · 7h

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