Story thread · 2 reports / 2 sources

How my solar company is surviving the war on renewable energy

fastcompany.com · 1d · first reportShare

The solar industry is no stranger to change. But the policy turbulence over the past year moved at a speed leaving even the most experienced leaders scratching our heads. In mere months, the conversation shifted from accelerating clean energy adoption to pulling back the very incentives that helped the industry grow. As part of the One Big Beautiful Bill Act (OBBBA), the 30% federal tax credit for homeowners to install residential solar disappeared on January 1, 2026, with no step-down period. For renewable energy companies, that creates a familiar but uncomfortable question: What happens when the rules change overnight? As a founder, I’ve learned that you can’t build a company assuming external conditions will always move in your favor, no matter what industry you’re in. Markets change. Policies evolve. Customer expectations shift. Companies that can create value even when the tides change dramatically are the ones who will survive these moments. That’s the mindset we’re taking at Aur