Story thread · 2 reports / 2 sources
Walmart finally lets advertisers exclude certain search terms
digiday.com · 3h
How the coverage leans
Across 2 sources · syndicated copies counted once
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
First report: Walmart finally lets advertisers exclude certain search terms — modernretail.co, 1d
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