Story thread · 3 reports / 3 sources

P&G’s Always Discreet fights incontinence stigma with NFL campaign

marketingdive.com · 1d

How the coverage leans

Across 3 sources · syndicated copies counted once

“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.

First report: Always Discreet Enlists NFL Moms to Break the Silence on Bladder Leaks adweek.com, 1d

The coverage

  1. Procter & Gamble Aims to Make Bladder-Leak Conversations Part of NFL Chatter

    variety.com · 1d

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