Story thread · 3 reports / 3 sources

A Man Lived Inside a Billboard Above Sunset Boulevard for 24 Hours. Netflix Paid Him to Do It.

entrepreneur.com · 1dShare

The stunt is a rare marketing play for a company that usually lets its algorithm do the work. But Netflix could use the buzz.

First report: That recent Netflix promotion isn't anything new: Meet the man who lived in a Hollywood billboard for 179 days in 1984 — ktla.com, 2d