Story thread · 2 reports / 2 sources

Before You Open a Second Location, Answer These 7 Questions — Or Risk Turning One Strong Business Into Two Weak Ones

entrepreneur.com · 4d · first reportShare

Most founders think expansion is a growth story, but it's actually a stress test that exposes every weakness in the original business — and the ones who scale successfully treat their second location like a franchise, not an extension of themselves.