Story thread · 2 reports / 2 sources
How 5 brands won World Cup gold through marketing investments
marketingdive.com · 6d
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
First report: Spain Won the World Cup. Unilever Might Have Won the Next Decade — inc.com, 6d
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