Story thread · 2 reports / 1 sources

M/I Homes trades margin for market share as spec sales rise

housingwire.com · 6dShare

M/I Homes is trading some margin for sales growth, speed, and market share. Pair that spec-heavy operating model with an asset-light finished-lot supply, and the returns could become considerably stronger. M/I Homes is making a contrarian bet at a time when much of the homebuilding industry is becoming more cautious. While competitors are reducing speculative […]

First report: M/I Homes doubles down on specs as other builders pull back — housingwire.com, 7d