Story thread · 3 reports / 3 sources

How an LA vintage boutique became a billion-dollar company - Wed, 05 Aug 2026 PST

spokesman.com · 6dShare

What started as a little tailored vintage clothing store on La Brea Avenue blossomed into a billion-dollar company. Reformation, the women's clothing company, is known for its sustainable mission and slogan: "Being naked is the #1 most sustainable option. We're #2."

First report: How an L.A. vintage boutique became a billion-dollar company — latimes.com, 7d