Story thread · 2 reports / 2 sources

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

digiday.com · 6d

How the coverage leans

Across 2 sources · syndicated copies counted once

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.

First report: Modern Retail+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual modernretail.co, 7d

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