Story thread · 2 reports / 2 sources

ASU unveils trendy new major — it's already attracting major hate

theblaze.com · 8d · first reportShare

Becoming a social media star may only cost in the neighborhood of $15,000 a year, according to Arizona State University. With majorities of Gen Z and Gen Alpha hoping to make their way in the world as influencers or content creators, that might sound like a steal. But the cultural blowback is immediate, with reportage in the Atlantic calling the ubiquitous figures "openly reviled." ASU now offers a bachelor of arts in content creation, under its journalism program. 'It is absolutely incredibly important to learn how to use social media and brand yourself.' The BA promises to teach students how to become an influencer and mass market themselves, all while earning a degree. The new program was approved this year and says it will help students develop into "versatile storytellers" who operate "entrepreneurially as influencers as content creators." The program seemingly prepares students for a life of freelance work/unemployment with courses like "developing media content," "information ga