Story thread · 16 reports / 16 sources

BMW Blasts Its Cars' Internal Screens With Aggressive Ads

slashdot.org · 5dShare

Longtime Slashdot readers schwit1 and fjo3 shared a report about BMW displaying a Spider-Man promotion on connected vehicle screens in more than 70 markets. According to reports, drivers had to play or dismiss the ad before they could use the infotainment system. Futurism reports: BMW, showing that it was about as in-touch as its drivers are familiar with turn signals, teased the promotion as a "special surprise." According to The Autopian's coverage and the heaps of complaints online, the ad appears on the center console screen when you start up the car. When the ad's done playing -- a cheap looking animation that doesn't come close to warranting all this hubbub -- it even has the gall to ask you to scan a QR code. While it does give you the option to play or skip the "festive animation," it's still an annoying extra step drivers have to take before pulling up the map they need or the music they want to listen to. It's also a breach of trust: drivers keep their cars connected so they

First report: BMW is putting Spider-Man ads on your dashboard, after promising it never would — techspot.com, 8d