Story thread · 2 reports / 2 sources

CEO Mark Patricof is transforming elite athletes into major investors

fastcompany.com · 8dShare

Hello and welcome to Modern CEO ! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company . If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. These days, it isn’t unusual to see high-profile professional athletes touting their investments in private companies. Serena Williams, the tennis great, invests in early-stage companies through Serena Ventures . The NBA’s Kevin Durant has backed more than 100 startups via 35V , his family business entity. When the fitness band maker Whoop announced its Series G round earlier this year, its backers included Cristiano Ronaldo, LeBron James, Reggie Miller, and Rory McIlroy. But most professional and college athletes lack the liquidity, dealmaking know-how, and connections to take a stake in promising private

First report: Patricof CEO Mark Patricof is Transforming Elite Athletes into Major Investors — inc.com, 8d