Story thread · 27 reports / 10 sources

AIG Women’s Open smashes audience records as 181 per cent increase announced

talksport.com · 7dShare

The AIG Women’s Open experienced a dramatic rise in audience figures last week. Japanese golfer Shiho Kuwaki lifted the Smyth Salver at Royal Lytham & St Annes on Sunday thanks to a dramatic play-off victory over Esther Henseleit. Nelly Korda and co played in front of significantly bigger crowds this year Getty She bagged $1.5million from the championship-record $10m purse as sponsorship and investment continues to trend upwards in women’s golf . Also on the up is the amount of people engaging with the UK’s home major in the women’s game . Royal Lytham & St Annes welcomed 55,000 spectators through its gates across the week, including 4,500 children under the age of 16, who all went for free. That marks an 8,000-person increase from the 2025 event at Royal Porthcawl and the highest attendance at a Women’s Open since AIG took over as the title sponsor in 2019. Daily average viewing figures also went up by 18.4 per cent on TV, while 8.1m live minutes were watched across the AIG Women’s Op

First report: Unheralded Noh charges into lead at Women's Open — tulsaworld.com, 9d