Story thread · 2 reports / 2 sources

The midterms are 'happening now' — and MAGA propaganda is losing: analysis

alternet.org · 11dShare

With the midterms so close they’re effectively “happening now,” the “ MAGA media machine” that carried President Donald Trump into office is falling apart. According to a new report by the New York Times released Friday, while they were once united in their support for Trump, “right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections. ” “The vote is in November, but the heart of the midterms is happening now,” said Ryan Broderick, the founder of Garbage Day, a newsletter about online culture and influence. “A lot of the propaganda that they’re pushing out just isn’t really connecting the way it would have even three or four years ago.” As the Times details, much of that “propaganda” used to come via an army of online influencers, like Benny Johnson, Dan Bongino, Megyn Kelly, Candace Owens, Ben Shapiro and more, the majority of whom have seen their audiences shrink dramatically over the course of Trump’s second term. Pe

First report: How the Pro-Trump Media Ecosystem Is Splintering Ahead of the Midterms — nytimes.com, 11d